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Rachel Rapp is currently the Director of Cultural Strategy at Crowd DNA, leading the Crowd Signs team in offering trends forecasting, semiotics, culture analysis, and empowering brands to make relevant changes. With previous experience in editorial trends analysis, copywriting, and communication for major global brands, Rachel has a strong background in developing brand identities and messaging across various mediums. She also has experience in press assistance and market research in the fashion industry. Rachel holds a BA Hons in English Literature & Language from the University of Leeds.