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Kathrina Phan is currently an Associate Director at Crowd DNA, focusing on Cultural Strategy. Previously, she worked as a Research Manager at Ipsos Public Affairs, where she managed social research projects for government and non-profit clients. With a background in research and project management, Kathrina has also held roles as a Senior Consultant and Consultant in Cultural Insights & Strategy. She obtained her education from University of Technology Sydney, Université Lumière Lyon 2, and Fort Street High School.