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Rasida Begum is an accomplished SEO professional with extensive experience in leading SEO strategies and managing teams across various industries. Currently serving as Head of SEO at Bark.com since February 2023, Rasida previously held roles including SEO and Search Lead at Yell, where responsibilities included integration, A/B testing, and managing a scrum team. As SEO Account Director for TK Maxx at Mindshare, Rasida directed SEO strategies and performance analysis. At Brainlabs, leadership involved managing global clients in the retail and fashion sectors, while at Browns Fashion, Rasida developed the SEO process and co-founded ROTA, focusing on diversity and inclusion. Additional experience includes positions at Performics and Harvest Digital, as well as mentoring roles at Beatbullying and serving as a Business Life Ambassador at Brunel University. Rasida holds a degree in Business and Management (Marketing) from Brunel University London.