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Peter Eckersley is an experienced SEO and content strategy professional with a robust background in digital marketing. Currently serving as Head of Organic at Croud since June 2018, Peter has held various positions including Organic Strategy Director and SEO Account Director. Prior to Croud, Peter worked at Ecselis (Havas) as Senior Owned Performance Manager focusing on SEO and conversion rate optimization, and began their career at Arena Media in both Senior SEO Executive and SEO Executive roles. Peter's early experience includes a graduate degree in Contemporary Chinese Studies from the University of Nottingham and a digital marketing internship at Starcom MediaVest Group, where involvement included campaigns for prominent brands such as Blackberry, Samsung, and Procter and Gamble.