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Luke Smith is a seasoned professional with extensive experience in the digital marketing and media sectors. As the Founder and Global CEO of Croud since April 2011, Luke has pioneered a performance agency model that leverages proprietary technology and a unique workforce known as the Croudie Network. Prior to this, Luke served as an Agency Relationship Manager at Google from September 2007 to April 2011, where management of media and digital agency relationships significantly contributed to revenue growth. Earlier career roles include Northern UK & Ireland Sales Manager at The Economist, achieving a notable increase in revenue, and Sales Executive at News International, focused on managing agency relations for major publications. Luke holds a Bachelor of Arts in Economics from The University of Manchester.