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Urvi Shah is an experienced digital marketing professional with a background in both engineering and marketing. Currently serving as a Digital Marketing Analyst at Crossroads Equipment Lease and Finance, Urvi excels in graphic design, content creation for social media, content calendar management, and email marketing. As a travel blogger, Urvi creates SEO-optimized content, conducts keyword research, utilizes Google Analytics, and manages social media marketing. Previous roles include Digital Marketing Specialist positions at Calspas and Desi Girl Magazine, where Urvi focused on brand awareness, social media management, digital campaign implementation, and SEO education. An early career as a Maintenance Engineer at Aditya Birla Group provided foundational expertise in energy management and project workflow. Urvi holds an MBA in Marketing and a Bachelor's degree in Electrical Engineering.