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Kiera Murray is a Senior Data Analyst at CROSSMEDIA USA, where Kiera guides client presentations on data-driven audience segmentation, competitive performance optimizations, and brand health analysis. Kiera also trains analysts on various data analysis and visualization tools. Prior to this, Kiera held positions at Cornell University as a Data Analyst and Operations Assistant, eventually becoming an Operations Coordinator. Kiera graduated from Ithaca College with a Bachelor of Science in Sport Management.