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Natascha Volk is an experienced professional in the field of analytics, data, and technology, currently serving as Unit Director Analytics, Data and Technology at CROSSMEDIA Deutschland since June 2016. Previously, Natascha held several positions within CROSSMEDIA Deutschland, including Unit Director Digital Analytics, Group Head of Digital Analytics, and Senior Analyst. Natascha's career also includes a role as Marketing Analytics Advisor at C&A from November 2015 to June 2016, and consulting in market and media research as Beraterin für Markt- und Mediaforschung, digital Analytics at CROSSMEDIA Deutschland from June 2013 to October 2015. Natascha Volk earned a doctorate in Wirtschaftswissenschaften from The University of Göttingen.