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Travis Herbanek is a Senior Manager of Product Design at CrossFit, LLC, where Travis has been employed since July 2021 and previously served as a Product Designer. In addition to this role, Travis is the Owner of Ascential Photography, offering adventure, landscape, aerial, and fitness photography services, as well as product and web design. Their prior experience includes various positions at WHOOP from December 2019 to July 2021, where Travis held multiple roles including Lead Product Expert, and Co-Owner of The HAM Plan, a training platform acquired by CrossFit, LLC. Travis also served as Head Coach and Systems Manager at One Nation Fitness, and held internships in R&D at LJ Star Incorporated and ValvTechnologies, Inc. Travis holds a Bachelor of Science degree in Computer Science and Electrical Engineering from the Massachusetts Institute of Technology, earned in 2017.