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Maggie Mullen is a seasoned professional in brand strategy and marketing, currently serving as the Director of Brand Strategy at CrossFit, LLC since June 2021. Prior experience includes roles such as Sr. Brand Marketing Manager and Strategy and Business Development Coordinator at CrossFit. As Co-Founder of The Collective Next Gen at Wasserman, Mullen contributed to creating a network aimed at promoting women in leadership within the sports industry. Mullen's previous experience also encompasses strategic roles at HELIYO Athlete Lab and Leonora Polonsky & Associates, where significant contributions to brand strategy, market research, and client engagement were made. Educational background includes an MBA in Sports Business and Marketing from the University of Oregon and a Bachelor's Degree in Religion from Washington University in St. Louis.