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Eric Martin is a seasoned professional with extensive experience in equipment supply and sales coordination. Currently serving as the Sales & Rental Coordinator at Cropac Equipment Inc. since January 2024, Eric previously held various leadership positions at North West Crane Enterprises Ltd, including Director of Equipment Supply Chain and Director of Sales, overseeing procurement processes, inventory management, and sales operations. Prior experience includes working as an Estimator at Impact Firestop, where responsibilities involved bidding on projects across Alberta, and managerial roles at Vertical Edge, where Eric became a purchaser of hard goods early in the career. Academic background includes education from Lindsay Thurber Comprehensive High School in Red Deer, Alberta.