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Luk Denayer is a seasoned professional with extensive experience in digital transformation and strategic management. Currently serving as Managing Partner at Bluu within the Cronos group of companies since September 2019, Denayer also leads the Microsoft business at Cronos Groep and operates as an entrepreneur at Curious // Digital Transformation. Previously, Denayer held the position of CEO at Xylos from September 2004 to November 2018, where the focus was on leveraging technology to drive business success. Earlier roles include General Manager at CODA Belgium, where Denayer contributed to digital revolution initiatives, and Partner Account Manager & Sales Executive at Exact, specializing in streamlining business processes.