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Anne W. has a diverse work experience in various marketing and CRM roles. Anne started their career in 1998 as a MasterCard Brand Manager at Europay Belgium, where they worked until 2002. Anne then joined Nikon Benelux in 2007 as a Marketeer. From 2008 to 2012, Anne worked at Euromut in an acquisition marketing role, focusing on B2C and B2B, exhibitions, events, and sponsoring. Anne then joined Dun & Bradstreet in 2012 as a European CRM & Campaign Manager until 2014. After that, Anne worked at Proximedia as a CRM Specialist from 2014 to 2017. Currently, they are working at De Cronos Groep as a CRM Marketing/Business Analyst since May 2017.

Anne W. obtained a master's degree in political science, with a focus on marketing, communication, and media from Vrije Universiteit Brussel. In addition to their degree, they have obtained several certifications, including Salesforce Certified Administrator (SCA) from Salesforce, as well as certifications in Leading a Marketing Team, Marketing Analytics: Segmentation and Testing, Online Marketing Foundations, SEO Foundations, and Lead Generation Fundamentals from LinkedIn.