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Janeke Hoffmann is a seasoned professional with extensive experience in operations and sales management within the water utilities and irrigation sectors. Currently serving as the National Operations Manager SADC at Cromwell since November 2021, Janeke previously held the position of Sales Manager GBU Africa at Netafim from February 2019 to November 2021. Additional roles include Board Member at the Asian Golf Industry Federation and Regional Manager for South East Asia, Japan & Korea at Rain Bird Corporation. Janeke's tenure at GRUNDFOS spans multiple positions, including Director of Business Development and Sales Manager, demonstrating a strong background in business development and management. Educational qualifications include a BOT in Business Management from IMD and a Management Development Program from UNISA School of Business Leadership.