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Pracheta Nihlani is an experienced marketing professional currently serving as a Brand Marketing Associate at Croma since December 2022. Prior to this role, Pracheta worked as a Campaign Manager at Axis Bank from July 2021 to November 2022 and gained valuable experience in research and strategy at Shemaroo Entertainment Ltd. in September 2020. Early career endeavors included a Market Research Internship at Ginger Tree Beach Resort in mid-2020 and a Marketing and Strategy Internship at Jio Creative Labs in the same timeframe. Pracheta also contributed to business development at Joia Do Mar Resort in early 2019. Educational qualifications include a Master of Business Administration from K J Somaiya Institute of Management and a Bachelor of Technology in Information Technology from Fr. Conceicao Rodrigues College of Engineering.