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Helene Hine is a seasoned professional in the personal care industry with over two decades of experience at Croda, where current roles include Global Insights & Innovation Manager for Hair and Global Marketing Manager for Solar Protection. Helene has a strong track record in developing and implementing business strategies, predicting market trends, and managing diverse product portfolios across sun care, skin care, and colour cosmetics. Previous positions at Croda include Marketing Manager for EMEA, Sales & Marketing Manager for Suncare & Biopolymers, and Applications Research Team Leader, demonstrating a comprehensive background in both marketing and scientific formulation. Prior to Croda, Helene gained experience as a Development Chemist at The Body Shop International PLC. Helene holds a Master's degree in Medicinal Chemistry from UCL and completed a program at INSEAD in March 2023.