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Harsh Shah is a seasoned finance professional with extensive experience in financial management and accounting. Currently serving as Finance Director at Primrose and Crocus.co.uk since December 2022 and June 2020 respectively, Harsh has previously held senior finance roles such as Financial Controller at Cubitt House Ltd, Joy, and Comcrest Ltd. Notable responsibilities include producing management accounts, consolidating financial statements under UK GAAP, managing audits, forecasting cash flow, and budget preparation. Harsh's expertise encompasses project accounting, currency risk management, and tax planning, with a strong record of achievements in major refurbishments and efficient cash flow management. Harsh holds a Master's degree in Accounting and Finance and a Bachelor of Commerce from Gujarat University.