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Christopher Williams is an experienced professional in the field of digital and business analytics, currently serving as the Director of Digital Analytics at Crocs, Inc. since April 2023. Prior to this role, Christopher held various positions at Panera Bread from January 2020 to March 2023, including Senior Manager of Customer and Business Analytics and Manager of Customer and Data Analytics. Christopher's earlier experience includes roles such as Research Associate and Graduate Research Fellow at the University of New Hampshire from August 2013 to January 2020, as well as internships and volunteer positions in research. Christopher holds a PhD and an MA in Cognitive Psychology and Psycholinguistics from the University of New Hampshire, along with a BA in Psychology from Providence College.