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With more than 20 years’ experience leading, motivating, and managing teams in areas of strategic market development, sales planning, public relations, and communications, Ms. Herbst leverages her knowledge and experience to support the industries Critigen serves. Having worked with partners like SAP, OSIsoft and Esri on strategic market opportunities has brought a wealth of knowledge in how the integration of these platforms and the integration with GIS can bring great value to our customers.

Ms. Herbst has been with Critigen for over 15 years and has held several positions throughout Critigen’s sales and marketing organization managing sales operations, developing the strategic marketing plan, and coordinating the internal and external communications. Ms. Herbst holds a Bachelor of Arts degree from Metropolitan State University, Denver, Colorado.