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Scott Sinclair has a diverse and extensive work experience in the digital marketing and advertising industry. Scott began their career at Brown Communications Group in 1997 as an Account Director, where they primarily focused on interactive media projects and played a key role in integrating the division within the agency structure. In 2000, they joined The Bridge / Frank Advertising as the Director of Digital/Account Director, responsible for digital projects and advertising strategy development for agency clients.

In 2005, Scott worked as a Partner/Consultant at Maple Tree, where they provided consulting services. Scott then joined Clemenger BBDO in 2006 and served as an Interactive Planner before being promoted to Head of Digital in 2007, where they led the digital team and oversaw digital projects.

In 2009, Scott worked as a Digital Strategist as a Freelance Digital Planner before ultimately joining Critical Mass in 2010. At Critical Mass, they held multiple roles including Planner (contract), Strategy Director, and currently serves as the Group Strategy Director. In these roles, they focused on creating research-led insights, developing strategies, and supporting the development of solutions for key clients like Visa, Travel Alberta, Calgary Stampede, adidas, Best Buy, and AT&T.

Overall, Scott Sinclair's work experience showcases their expertise in digital strategy, research, insights, and leadership in the marketing and advertising industry.

Scott Sinclair obtained a Bachelor of Business Administration degree in Marketing from the University of Regina. Scott attended the university from 1991 to 1995.