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Iva Balent has a diverse work experience spanning several industries and roles. Iva currently works at Critical Mass as a Marketing Science Lead, a position they have held since September 2021. Prior to this role, they were a Marketing Science Senior Analyst at the same company from February 2020 to September 2021, and a Marketing Science Analyst from November 2017 to February 2020.

Before joining Critical Mass, Iva worked as a Digital Analyst at Venture Communications from May 2015 to November 2017. Iva also gained experience as a Marketing, Advertising, and Sponsorships Intern at the City of Toronto from April 2014 to September 2014.

In addition to their marketing and analytics roles, Iva has a background in journalism and social media strategy. Iva worked as a Photojournalist and Social Media Strategist at Ziher.hr from June 2011 to July 2012. Iva also interned as a Journalist at Nova TV in December 2011 to February 2012 and as a Research Associate and Data Analyst at the Faculty of Political Science, University in Zagreb, and the Croatian Ministry of Science, Education, and Sport in 2009.

Overall, Iva Balent brings a diverse skill set and experience in marketing, analytics, journalism, and social media strategy to their current role at Critical Mass.

Iva Balent's education history begins in 2007 when they received their Bachelor's degree in Television Journalism from the University of Zagreb/Sveuciliste u Zagrebu. Iva continued their studies at the same institution and obtained a Master's degree in Television Journalism and Political Communication from 2010 to 2012. In 2014, Iva attended George Brown College and obtained a Postgraduate Certificate in Strategic Relationship Marketing, specializing in Database Marketing. Most recently, from 2018 to 2020, they studied at the University of Toronto where they completed a Certificate in Data Science.