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Gemma Craig is currently working as a Client Director and Business Director at Critical Mass. With previous experience at companies such as Huge, cxpartners, Smyle, The Purple Agency, Rooster Punk, Ogilvy & Mather, Publicis, and Universal McCann, Gemma has managed accounts for various clients in the financial services, technology, entertainment, and consumer goods industries. Gemma holds a BaHons degree in Advertising and Marketing Communications from Bournemouth University.