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Matthew Alford-Naidu is a seasoned game designer with a diverse background in narrative and gameplay development. Currently serving as a Senior Narrative Designer at Criterion Games, Matthew contributes to the Battlefield franchise and previously held the role of Principal Designer for the Campaign in Need for Speed: Unbound. Prior experience includes working at Supermassive Games Ltd on The Quarry, and leading design efforts at Burke & Best on unannounced mobile games. Matthew's earlier tenure at Bossa Studios involved contributions to various projects, including Worlds Adrift and Surgeon Simulator ER, alongside a QA Lead role and work as a Games Editor for Bring the Noise UK. Matthew holds a BA in Animation from Ravensbourne University London and a Foundation Diploma in Art and Design from Reigate College of Art and Design.