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David cofounded Criteria in 2006. He is responsible for managing operations at Criteria, directing legal affairs, and for implementing key strategic initiatives. David has a unique background that includes thirty-three years' experience as a successful entrepreneur, along with professional experience as a psychologist and an educator. Prior to Criteria, David served as the co-president and CEO of AIMS Multimedia, an educational software company, from 1983 until its sale in 2004 to Discovery Communications, Inc. At AIMS he was responsible for all technology productions, including AIMS' flagship product DigitalCurriculumā„¢, a comprehensive Internet-based Kā€”12 curriculum VOD system with over 20 million subscribers. Prior to AIMS, David had a private psychology practice and taught at Pepperdine University Graduate School of Education and Psychology. David received his bachelor's degree from Harvard University, MS.Ed. from the University of Southern California, and his Ph.D. in Psychology from UCLA.