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Mert Yantac is an experienced professional in customer care and marketing, currently serving as Global Customer Care Director at Criteo since August 2018, with previous roles including Senior Manager and Manager of Customer Care for the EMEA region. Prior experience includes significant marketing roles at Unilever from July 2012 to April 2018, where Mert held positions such as Marketing Manager and Senior Assistant Brand Manager. Earlier experience includes a marketing analyst role at The Coca-Cola Company and a brief internship in brand marketing at British American Tobacco. Mert holds a Bachelor's degree in Mechanical Engineering from Koç University and a Master's degree in Digital Marketing from Aula Informatica Profesional.