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Ekapat Chareonlarp currently serves as the SVP of Global Client Strategy at Criteo, beginning in May 2022. Previously, Ekapat held various leadership roles at GroupM from September 2016 to June 2022, including Global VP of Media Innovation & Marketing, where responsibilities encompassed overseeing the company's global media activation business and founding the audience intelligence solution, [m]PLATFORM. With extensive experience at Xaxis, Ekapat shaped global marketing strategies and managed various product portfolios, including display and emerging media. Additional roles include Vice President at International Data Group, where Ekapat led Studio SIX, and significant positions across IDG’s various divisions, focusing on integrated marketing programs and innovative technology solutions. Ekapat holds degrees in Petroleum and Chemical Engineering from King Mongkut's University of Technology Thonburi and the University of California, Berkeley.