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Alex Fitton currently serves as the Sales Director for the Americas at Criteo since June 2023 and President of The Legends Foundation since August 2023. Additionally, Alex Fitton has been the Head Swim Coach at Christian Brothers Academy since November 2020. Prior experience includes roles as U.S. Agency Sales Director at IPONWEB (acquired by Criteo), Senior Account Executive at LoopMe, and Manager of Programmatic Strategy at Cadreon. Alex Fitton also held positions at Choozle, PHD, JDA LLC, and Mindshare, focusing on media strategy, planning, and execution across various channels. Academic qualifications include a Bachelor of Science in Sociology with a minor in Criminal Justice from the University of South Carolina.