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Mishka Pitter-Armand is a seasoned marketing professional with extensive experience in strategic brand management and performance marketing. Currently serving as Chief Marketing Officer at Crisis Text Line since February 2021, Mishka has successfully grown the brand and its user base while leading communications and partnership efforts. Previous roles include Vice President of Brand & Product Marketing at Girl Scouts of the USA, where Mishka developed plans to drive significant revenue across multiple business segments and won the 2019 Shorty Award. Other notable positions encompass leadership roles at JDRF International, Starbucks, and PepsiCo, where Mishka executed innovative brand strategies and marketing initiatives to enhance revenue and market presence. Mishka holds an MBA from Harvard Business School and a Bachelor of Science in Business Administration from Florida Agricultural and Mechanical University.