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Ema Lica has a strong background in marketing and brand management, with experience working at Grup CrisTim and Philip Morris International. With a focus on brands like Matache Măcelaru', Alpinia, and iQOS, Ema has held various titles such as Brand Manager, Product Manager, Brand Executive, and Promotions Assistant. Ema Lica holds a degree in Law from Universitatea „Spiru Haret” din București.