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Luis Gustavo Guevara Jaramillo is a seasoned professional in sports management and IT operations, currently serving as a Sports Systems IT Operator at Crionet since July 2022, specializing in livestreaming and livescoring for major tennis events. Previous roles include customer service specialist at Cooltra, international relationships developer at Spanish Pro Football, and various positions within sports organizations that emphasize content creation, venue management, and accreditation processes. Luis has an extensive educational background with master's degrees from the University of Valencia and European Sport Business School, alongside specialized courses in product management and a degree in Sports Marketing from Universidad de Las Américas.