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Alexa is a Direct to Consumer (DTC) thought leader and change agent, passionate about the direct wine business, and committed to the importance of building strong consumer relationships in omni-channel environments. Alexa has spent the last 15 years working in direct marketing and sales in wine and consumer packaged goods categories. Most recently, she was Senior Director of DTC Marketing and Sales at Treasury Wine Estates where she led the demand generation, direct sales, operations, and direct to collector teams for one of the largest supplier-owned DTC wine businesses in the US. She holds a BS in Marketing from Boston College Carroll School of Management and Grand Diploma in Culinary Arts from the International Culinary Center (formerly The French Culinary Institute).