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Sam Roberts has had a diverse work experience in various companies and roles. Starting as a Business Manager at DAT Group plc in 2001, they progressed to roles such as Senior Commercial Manager at Research in Motion and Sales & Marketing Director at Crimson Tide. Sam also served as an Account Director at Samsung Electronics and later transitioned to mpro5 from Crimson Tide as a Sales Director in 2018. Throughout their career, Sam has shown a strong background in sales, marketing, and business development.

Sam Roberts attended Coventry University from 1995 to 1998, where they obtained a Bachelor of Arts (Hons) degree in Leisure Management. Later, they pursued a Bachelor's degree in Parks, Recreation, and Leisure Facilities Management from the same institution, though the specific years of this study are not provided.