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Ward Bauwens has extensive work experience in sales and marketing roles. Ward is currently serving as the Director of Sales and Marketing EU at Cricut since April 2020. Prior to that, they worked at Seagate Technology, where they held several positions including Sales Director EMEA North from September 2018 to April 2020, Sales Manager EMEA Central from October 2015 to September 2018, and Country Manager Benelux from February 2013 to October 2015. Before joining Seagate Technology, Ward worked at LaCie for a significant period, starting as an Account Manager from July 1999 to October 2001, then as Country Manager Belgium from October 2001 to October 2003, and finally as Country Manager Benelux from October 2003 to February 2013. During their tenure at LaCie, Ward also served as the Sales & Marketing lead direct-to-consumer from July 2006 to February 2013, where they successfully tripled the online business revenue through website optimization and effective marketing strategies.

Ward Bauwens pursued their education, starting in 1995, at the University of Antwerp, where they completed their Master's degree in Applied Economics with a focus on Marketing in 1999. Later, in 2002, they attended the Vlerick Business School, where they obtained a Master's degree in SME business planning. Further details regarding their field of study during this period are not provided.