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Geraldine Tan is an experienced marketing professional currently serving as the Asia Regional Marketing Manager for Cricut since November 2022, leading marketing initiatives across multiple Asian countries. Previously, Geraldine held various roles at Amazon from September 2019 to October 2022, including Strategic Account Manager, Regional Account Manager, and Merchandising and Deal Associate, where responsibilities included sales development, account management, and launching third-party sellers. In addition, Geraldine founded Gerodyssey, an online business aimed at inspiring through illustrations, while also collaborating with notable brands and retailers. Geraldine's early career included positions in marketing and business development at CapBridge and the Ministry of Education in Singapore as a relief educator. Geraldine holds a Bachelor of Arts in Economics from the National University of Singapore.