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Andrew Nickerson is a seasoned professional with extensive experience in product management and marketing technology. Currently serving as a Senior Software Product Manager at Cricut since January 2017, Andrew focuses on establishing the product roadmap for the direct-to-consumer business, optimizing the conversion funnel, and enhancing user experiences across various stages of the purchasing journey. Prior to this role, Andrew worked as an Ecommerce Project Manager at Color Vibe, directing large-scale running events, and as a Marketing Specialist at CampSaver.com, managing affiliate and social media marketing channels. Additionally, Andrew gained valuable experience as a Marketing Intern at Utah State University, where a significant survey was developed to analyze student behaviors. Andrew holds an MBA from the University of Utah - David Eccles School of Business and a Bachelor of Science in Marketing from Utah State University.