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Adital Ela is the founder and CEO of CRIATERRA Earth Technologies, a sustainable design company based in Israel. Adital has over 15 years of experience in the sustainable design industry, and has taught at the social-environmental design study program at HIT, holon, Israel for the past decade. Ela is also a board member of o2 global network, a non-profit organization that promotes sustainable development.

Adital Ela has a masters in sustainable design from Design Academy Eindhoven and a ba in product design from Holon Institute of Technology.

Some direct reports include Leat Applbaum - CFO & Board Director, Lior Nahum - R&D Manager, and Zvi Cohen - Chief Material Scientist.