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James Russell is a seasoned professional with extensive experience in customer strategy and sales delivery. Currently serving as the Customer Strategy Director and Partner Sales Director at Cresta since December 2022, James previously held the position of Associate Director - Global Sales Delivery at Concentrix from September 2012 to December 2022, where responsibilities included supporting revenue generation through technology and analytics. James also led data planning and digital marketing initiatives as the Head of Data Planning at Concentrix following its acquisition of Convergys in 2018. Earlier experience includes roles as a Business Executive and Account Executive at LBM from August 2010 to September 2012. James is an alumnus of Bangor University and Aquinas College, with a strong foundation in Physics, Computing, and Music.