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Dana Mason has a diverse work experience spanning various roles and industries. Dana started their career as an MDA Intern at Kraft Foods in 2009 and later worked as an Associate Client Manager and Professional Service Analyst at Nielsen from 2010 to 2014. In 2015, Dana joined MillerCoors as an MBA Marketing Intern before transitioning to roles such as Associate Brand Manager for Leinenkugel's, Coors Light, and Keystone Light. Dana then moved to Cresco Labs in 2019 as a Brand Manager and was later promoted to Brand Director. Currently, Dana serves as the Vice President of Wholesale Marketing at Cresco Labs.

Dana Mason received a Bachelor of Science degree in Finance and Marketing from the University of Illinois Urbana-Champaign in 2010. In 2009, they also briefly studied International Business at Esade. Later, from 2014 to 2016, they pursued a Master of Business Administration (M.B.A.) degree at The University of Chicago Booth School of Business.