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Amy Melnick is a seasoned professional with extensive experience in marketing, retail insights, and project management across various industries. Currently serving as the Market & Retailer Insights Manager at Crescent since April 2024, Melnick previously held the role of Senior Sales Project Manager at Menasha Packaging, focusing on customized merchandising solutions for Procter & Gamble at Walgreens. Early career contributions include managing retail initiatives for True Value Hardware as an Account Manager at Imagine and providing innovative merchandising solutions for Kraft Foods at Madden Communications. Melnick's expertise in market research was honed at IRI, leading national audits for PepsiCo, and further developed through project management roles at The Kraft Heinz Company and Art Directors' Service Inc. Melnick holds an Executive Education degree in Omnichannel Marketing from Northwestern University's Kellogg School of Management and a Bachelor's degree in Art History from Bradley University.