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Simon Lam is a seasoned professional in the digital and financial sectors, currently serving as Partner at Creole Studios and Managing Director at Lead Out Technology Group Limited. With a strong foundation in project analysis, consultancy, and management developed since co-founding several companies, including Varomatic Limited and ETHoutlet, Simon has successfully implemented various digital solutions while enhancing user experience through custom web strategies. Previous roles at ABN AMRO Bank N.V. and Citibank highlight Simon's expertise in private banking and client relationship management, where significant accomplishments include exceeding revenue targets and achieving substantial asset growth. Simon holds a BBA in Finance from City University of Hong Kong.