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Jaime Alberto Munoz Bustamante is an experienced professional in sales and digital transformation, currently serving as Líder Canal Digital at Meals de Colombia since April 2019. Responsibilities include structuring and managing the digital channel for @CremHelado and leading negotiations with digital platforms to enhance consumer engagement and drive sales. Previously, Jaime held strategic roles at Grupo Nutresa S.A., focusing on digital transformation, and at Procesados LHM - Condimentos Badia, overseeing commercial indicators and trade marketing strategies. With a solid background from Unilever in various regional sales and trade marketing positions, Jaime's extensive experience is complemented by an education that includes a degree in Business Administration from Universidad EAFIT and a recent Marketing Management Program from INALDE Business School.