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Steven Bywater is currently the Business Development Manager for Creed since November 2021, overseeing commercial sales strategies, retail and wholesale operations, and marketing initiatives for the APAC region. Previously, Steven has held roles in companies such as Science in Sport Group, Miller Harris Perfumer London, Aspinal of London Limited, and more, showcasing their expertise in ecommerce management and business development. With a background in Asia Pacific Studies and experience working with Chinese consumers, Steven has a strong track record in the industry.