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Felipe Cabrini is an experienced marketing professional currently serving as the Gerente de Marketing & CRM B2C at Credsystem since July 2018, focusing on brand strengthening and fostering lasting relationships through hyper-personalization strategies in the competitive financial sector. Prior to this role, Felipe held several positions at Leroy Merlin between May 2010 and July 2018, including Gerente de Relação Cliente - Marketing and Supervisor de Marketing Brasil, and started a career at Itaú Unibanco from May 2005 to June 2011 as an Analista Comercial. Felipe holds an MBA in Executive Business Management and Leadership from Nova School of Business and Economics, along with degrees in Business Management from FGV and Business Administration from Centro Universitário do Instituto Mauá de Tecnologia.