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Colin McCracken is an accomplished marketing professional with extensive experience in developing and executing marketing strategies across various industries. Currently serving as Chief Marketing Officer at Mercury® Financial since August 2023, Colin previously held similar roles at Snap Finance and Funding Circle US. With a strong background in direct marketing and customer acquisition, Colin's previous positions include General Manager of Direct Marketing at Dish Network and Senior Director of Marketing at LendingTree, where leadership of teams in campaign planning and execution played a crucial role. An effective strategist, Colin also directed operations at Strategic Media Solutions and holds a Bachelor of Arts in Political Science and Government from UC Irvine.