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Lloyd Smith is an accomplished marketing executive with extensive experience in the Australian digital and fintech sectors. Currently serving as Chief Marketing Officer at CreditorWatch since November 2023, Lloyd previously held the position of General Manager for ClearScore ANZ from September 2019 to November 2023, where efforts included successfully launching ClearScore in Australia in 2020. Earlier roles include Head of Marketing at GetCreditScore, focusing on financial empowerment for Australians, and Digital Marketing Lead at Adobe, driving strategic digital marketing campaigns for top clients. Lloyd's career began as General Manager at Team Immunity, Australia's first professional multi-gaming eSports team. Educational credentials include a Bachelor of Commerce from The University of Notre Dame Australia, a High School Certificate from Knox Grammar School, and an Associate Diploma in Public Speaking from IMEB.