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Shirley Watson is the CEO and Founder of SHIRLEY WATSON CONSULTANCY LIMITED, established in October 2014 after over 30 years in the advertising industry, notably with DDB. The consultancy primarily supports start-ups in advertising and marketing. Additionally, Shirley provides CFO expertise across multiple firms including Uncommon Creative Studio, Creature, and DDB, while also offering start-up consultancy services. Previous roles include Chief Financial Officer at adam&eveDDB and DDB UK, and Group Financial Controller at BMP PLC, alongside financial leadership at Marketing Solutions Limited.