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Denisa Nica is the founder of Experience Consulting, a product management and service design consultancy established in October 2018 after a successful career in consulting with major clients in the FMCG sector, including Procter & Gamble and Coca-Cola Enterprises. Denisa has extensive experience in digital transformation, focusing on transforming public services through expertise in service design and product management. Previous roles include senior consultant at Deloitte Digital, where Denisa worked on service and experience design across various industries, and business transformation consultancy lead at Bisnode Belgium, specializing in personalized consumer data solutions and omnichannel marketing. Denisa's career also includes positions as a senior business consultant, team lead for social media, journalist, and coordinating editor. Education includes a Bachelor's degree in Communication Science and Journalism from the University of Bucharest, online training in Marketing Strategy Excellence from Oxford Marketing School, and ongoing studies in Cognitive Psychology at Université libre de Bruxelles.