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Athar Zia is the CEO of BLKBOX.ai, a leading Automated Creative Testing platform, and Creative.ai, a Generative AI Video platform. Previously, Athar worked as a Client Solutions Manager at Facebook, Sales Compensation Lead at AppDynamics, and Senior Commercial Analyst at Stryker. Athar has a Masters degree specializing in Econometrics, Predictive Modeling, and Business Analytics from the University of Waterloo, along with a Bachelor's degree in Honours Kinesiology and Exercise Science.