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Simon Ashwin is currently serving as the Managing Director at Create Group since January 2024. Before joining Create Group, Simon held the position of Chief Growth Officer and Chief Digital Officer at Cheil Middle East & Africa from February 2017 to January 2024. With a background in digital marketing, Simon has accumulated valuable experience working in various leadership roles at companies such as Mindshare and GroupM. Simon has also pursued additional education to enhance his skills, including completing a Mini MBA with a focus on Advanced Negotiations Skills.