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Asima Majeed is an accomplished project and account director with over 15 years of experience in managing client accounts and marketing operations within the digital and fitness industries. Currently at Create Group since March 2017, Asima has effectively managed multiple high-profile accounts, including a significant digital retainer for Standard Chartered Bank UAE, ensuring timely delivery of marketing assets and adherence to global brand guidelines. Prior to this role, Asima served as Marketing Operations Manager at Fitness First Middle East, overseeing marketing strategies for various brands, managing substantial budgets, and contributing to the brand’s expansion across the Middle East. Asima holds a post-graduate diploma from Edinburgh Business School and a Bachelor of Business Administration in Marketing from Preston University.